Data Protection

Legal information on data protection (privacy policy)

The high standards you expect from our products and services are our guideline for handling your data. The confidentiality and integrity of your personal data is top priority for us.

Which entity is responsible for data processing?

The website is maintained by Bayerische Motoren Werke Aktiengesellschaft, Petuelring 130, 80788 Munich, Germany; registered office and court of registration: München HRB 42243 (hereinafter referred to as „BMW“). This website is used to carry out the application process, the associated communication and the handling and realisation of the exhibitor presence at the BMW Motorrad Days 2024.

Which data do we process and for what purpose?

The data collected in connection with the use of this website is processed for the following purposes:

Communication applicant pool exhibitor (Article 6 (1) (b) GDPR)

When interested parties contact BMW AG and/or flora&faunavision, when communication is initiated by BMW AG and/or flora&faunavision, and when information about the event (exhibitor booklet) is sent and the link to apply via the exhibitor website is provided, personal data such as first name contact person, surname contact person, e-mail address contact person are processed.

Registration of applicants on the exhibitor website (Article 6 (1) (b) GDPR), (Article 6 (1) (f) GDPR)

For the purposes of applicant registration, personal data such as company name, postal address, contact person, e-mail address, contact person, and telephone number are processed.

Contract creation and invoicing (Article 6 (1) (b) GDPR)

Personal data such as company name, postal address, contact person, e-mail address contact person, telephone number, country, VAT ID number, different billing address, language, and other requirements (free text) are processed for the purposes of contract creation and further communication up to invoicing.

Media coverage of an event in connection with the BMW AG (Article 6 (1) (f) GDPR)

As part of the event, photo and video data will be processed to ensure media coverage of the event based on BMW's legitimate interest.

Information about BMW Motorrad Days follow-up events
(Article 6 (1) a) GDPR

If you have agreed to receive information about the exhibitor process for upcoming BMW Motorrad events, we are going to inform you via email about those events.

For this purpose, we process your email address, company name, and first and last name. You can withdraw your consent at any time via

Transfer of data to selected third parties:

BMW is a global company. Personal data is preferably processed within the EU by BMW employees, national sales companies, authorised dealers and contracted service providers.

If data is processed in countries outside the EU, BMW AG uses EU standard contracts, with appropriate technical and organisational measures, to ensure that your personal data is processed in accordance with European data protection standards.

The European Union has already established a comparable level of data protection for certain countries outside the EU, such as Canada and Switzerland. Since the level of data protection is comparable, data transmission to these countries does not require special approval or agreement.

How long will your data be stored?

We store your personal data only as long as required for the intended purpose. If data is processed for different purposes, it will be automatically deleted, or only stored in a form that cannot be directly traced back to you, as soon as no longer needed for the final specified purpose.

How do we store your data?

We utilise state-of-the-art technology to store your data. The following safeguards are used, for example, to protect your personal data from misuse or any form of unauthorised processing:

  • Access to personal data is restricted to a limited number of authorised persons for the specified purposes only.
  • The collected data is only transmitted in password-protected form. Sensitive data is only stored in password-protected form.
Contact details, rights of data subjects and your right to complain to a supervisory authority.

If you have any questions regarding the use of your personal data, please contact us by e-mail:

You can also contact the responsible data protection officer:

Data Protection Officer
Petuelring 130
80788 Munich, Germany

As an individual whose data is processed, you can assert certain rights against us in accordance with the GDPR and other relevant data protection regulations. The following section contains explanations of your rights under the GDPR.

Rights of data subjects

According to the GDPR, you as the data subject have the following rights in particular:

Right of access by the data subject (Art. 15 GDPR):

You have the right to request information on the data we hold about you from us at any time. This information includes, but is not limited to, the categories of data we process, the purposes for which it is processed, the source of the data if not collected directly from you, and, if applicable, the recipients with whom we have shared your data. You can obtain a copy of your data from us free of charge. If you require additional copies, we reserve the right to charge you for these copies.

Right to Rectification (Art. 16 GDPR):

You have the right to request that we rectify inaccurate data relating to you. We will take appropriate steps to keep the data we store and process on an ongoing basis accurate, complete and current, based on the most up-to-date information available.

Right to erasure (Art. 17 GDPR):

You have the right to request that we erase your data, as long as the legal requirements for this are satisfied. This may be the case under Art. 17 GDPR if

  • the data is no longer required for the purposes for which it was collected or otherwise processed;
  • you withdraw the consent on which data processing is based, and there is no other legal basis for processing;
  • you lodge an objection to the processing of your data and there are no legitimate reasons for processing, or you object to data processing for direct marketing purposes;
  • the data was processed unlawfully, unless the processing is necessary to fulfil a legal obligation that requires us to process your data
    • in particular with regard to statutory retention periods;
    • to establish, exercise or defend legal claims.
Right to restriction of processing (Art. 18 GDPR):

You have the right to request that we restrict processing of your data if

  • you dispute the accuracy of the data – in which case processing may be restricted during the time it takes to verify the accuracy of the data;
  • processing is unlawful, and you reject erasure of your data, requesting that its usage be restricted instead;
  • we no longer need your data, but you need it to establish, exercise or defend your rights;
  • you have lodged an objection to its processing, as long as it is not certain that our legitimate reasons outweigh yours.
Right to data portability (Art. 20 GDPR):

You have the right to request that we transfer your data – if technically possible – to another responsible party. However, you may only enforce this right if data processing is based on your consent or is necessary for the performance of a contract. Rather than receiving a copy of your data, you may also ask us to submit the data directly to another responsible party specified by you.

Right to object (Art. 21 GDPR):

You have the right to object to the processing of your data at any time for reasons that arise from your particular situation, as long as data processing is based on your consent, on our legitimate interests or those of a third party. In this case, we will cease to process your data. This does not apply if we can show that there are compelling legitimate grounds for processing that outweigh your interests, or if we need your data for the establishment, exercise or defence of legal claims.

Time limits for the compliance with the rights of data subjects

We endeavour to fulfil all requests within 30 days. However, this period may be extended for reasons attributable to the relevant data protection law or the complexity of your request.

Restriction of information in the fulfilment of rights of data subjects

In certain situations, we may not be able to provide you with information about all of your data due to legal requirements. If we have to refuse your request for information in such cases, we will inform you of the reasons.

Complaints to supervisory authorities

BMW takes your concerns and rights very seriously. However, if you believe that we have not responded in an appropriate manner to your complaints or concerns, you have the right to lodge a complaint with your local data protection authority.

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